Hundreds of Cyclists Drive Donations Through Habitat for Humanity's Event Microsite

The Challenge

Habitat for Humanity affiliate in the East Bay/Silicon Valley (EBSV) wanted to promote a cycling event to raise money for their causes. The nonprofit wanted to create a microsite they could use year after year for this annual event. Already partners with Lynton, Habitat for Humanity EBSV wanted to replicate their main website to achieve the same aesthetic and overall messaging.

The Solution

While Lynton already built Habitat for Humanity EBSV a website on HubSpot, their event microsite was built on WordPress. The process was different for us as we wanted to use the base theme from their HubSpot website but bring in the cycling event’s new content. We reworked the templates drive registrations and donations for the event. To maintain the same branding as their main site while not losing the core messaging of their microsite, we created a sitemap and wireframes to highlight the core differences between the two. With these in place, our designer applied branding elements specific to the Cycle of Hope event to make a crisp, concise, and appealing design. We also populated the microsite’s content and helped them launch the new site with ample time to collect registrants and donations before the event. With a beautifully designed microsite that stays true to their main site’s brand identity, Habitat for Humanity can promote their Cycle of Hope year after year without reinventing the wheel. Next year, they plan to use blogging and other digital marketing efforts to promote the ride, alongside necessary website updates.

The Results

The new Cycle of Hope microsite successfully merged Habitat for Humanity EBSV's brand identity with dedicated event messaging. Built on WordPress while maintaining HubSpot design elements, the platform provides a sustainable solution for their annual fundraising event, enabling efficient registration and donation collection while reducing the resources needed for yearly event promotion.