The Problem
With ingenious technology and advanced wireless audio solutions, RF Venue is highly respected and well-known throughout the industry. Yet its website had the look and feel of a small manufacturer. Issues with the existing site included:
- Difficult to update
- Didn’t properly convey thought leadership and scope of the company
- Lacked adequate information on products and WaveTower platform
RF Venue initially built an integration with Lynton, using a combination of Xero and HubSpot. Lynton was called in again to first restyle and move the blog to HubSpot, then work on the main website redesign.
The Solution
Truly showcasing what RF Venue was all about meant showcasing its products, particularly the new release of its WaveTower platform. Company CEO Chris Regan were quick to provide creative input as well as exceptional product photos and software screenshots so the company’s tools could be featured on the new site’s optimized layouts.
Read More: Why HubSpot is the Solution to Your Digital Marketing Needs
The company was also open to implementing the new HubDB, a relational database within the HubSpot platform that lets users produce database-driven content. Instead of manually creating and updating individual web pages, HubDB populates pages with the most up-to-date information from the database.
The redesigned site uses HubDB to produce a number of product pages, individual pages, the resources section, and pricing tables on individual software pages featuring WaveTower.
In addition to properly showcasing the company products, platform, and overall achievements, the revamped site is the perfect backdrop for the company’s marketing efforts. RF Venue plans to continue to appeal to both professional and hobbyist audio engineers with its how-to guides, informative blog posts, and other content demonstrating industry knowledge.
