The Problem
Window Nation’s team knew they provided a valuable service for customers seeking premium windows and roofing systems, but their website didn’t reflect that. Convoluted navigation, messy design, and overuse of popups made the site load slowly, encouraging visitors to leave rather than stay. Minimal and repeated content made it difficult to generate leads.
The Solution
To revitalize their site, Window Nation hoped to bring in new elements, like geolocation and dynamic feeds for their resources page. They also wanted to integrate with HubSpot and refresh the design, simplifying it while still showcasing their valuable free estimate scheduler tool. Enter Lynton. Our team worked with Window Nation’s marketing team to come up with a new sitemap, wireframe input, and technical requirements for the many site templates. With over 300 pages, there was a lot to develop. Working together proved fruitful as our team was able to create many customized features for their site, including:
- Unique drop-down menu style
- Contact information in the header
- Resources on the homepage and showroom pages
- Custom post types for location data, resources, reviews, and team members
- Custom payment form with authorize.net integration
- HubSpot forms embedded for WordPress
After receiving content and material from Window Nation and finalizing the design and templates, we launched their updated website on WordPress. Window Nation plans to create more blog posts, press releases, and videos to put on their website. With an optimized and user-friendly environment, the team at Window Nation plans for increased leads. The quicker load time and better focus on persona-driven content, while still highlighting their free estimate tool, will help Window Nation achieve their goals.
