The Creative Process

Lynton had never created a dark-mode theme for HubSpot, so this was one of the challenges our design team had to overcome. To do this, they chose bright colors and diligently perfected page contrast.

Taking notes on Dungeons and Dragons campaigns, they worked with our developers to create a theme that used glowing, retro typography and colors, horizontal background lines and created a timeline and an event countdown page perfect for events.