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Creative Portfolio

New Design Streamlines Inova Payroll’s UX

In late 2019, after noticing a lull in website conversions, Inova determined their strategy of targeting a large array of company sizes hindered their ability to provide targeted information to help users understand the most relevant products and solutions. So, they decided to combine their many “Solution” pages into two main categories, 1-50 employees and 51-1000+ employees.

Services Provided

  • Design
  • Content
  • Creative Services

The Creative Process

To successfully transition to targeting these small-to-mid-sized company tiers, Inova needed new solutions pages for each, so they contacted Lynton to discuss creating designs. Inova believed that focusing on two company sizes rather than several would drive more qualified users to contact them, increase leads, remove barriers to conversion, and more.

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The Results

By narrowing their solutions, Inova’s potential customers get a personalized experience when visiting their website. Our minimalist design provides the tailored information they need to learn about solutions built specifically for them, as well as multiple ways to contact them. 

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