HubSpot Onboarding
Are You New to HubSpot? Seasoned Veteran?
The Lynton Approach
How We Do HubSpot Onboarding Differently
With every engagement, we aim to understand your unique objectives to execute a tailored project plan. That entails:- Discovery, consulting, setup, optimization, and support.
- Defined processes and live and recorded training.
- A dedicated team full of subject matter experts.
- Strategic trainers with a collective hundred certifications.
- Custom development abilities to architect your portal.
HubSpot Onboarding Packages
- Marketing Hub
- Sales Hub
- Service Hub
Marketing Hub Professional | Marketing Hub Enterprise | |
---|---|---|
Stakeholder Meeting | ||
Goals Analysis | ||
Process Planning Documentation | ||
Portal Setup - Users, Teams, Permissions, & Settings | ||
Privacy & Consent Settings Configuration | ||
Connecting Brand Domains & URLs | ||
Intro to Marketplace Apps | ||
CRM Customization & Segmentation Tools | ||
CRM Data Hygiene Best Practices | ||
Data Import/Migration Tools, Tips, & Best Practices | ||
Review Contact Import | ||
Marketing Campaign Intro | ||
Blogging, Smart Content, & SEO Tools | ||
Connecting Social & Ad Accounts | ||
Forms Tool Intro & Strategy | ||
Landing Page Intro & Strategy | ||
Call-to-Action Intro & Strategy | ||
Marketing Emails Functionality & Automation | ||
Email Template Design Tools | ||
Email Automation Tools | ||
Workflows Introduction & Best Practices | ||
HubSpot Analytics Tools & Report Dashboards Introduction | ||
Offboarding Meeting | ||
Support with CRM Customization | Add on / Enterprise Package | |
Support with Custom Property Implementation | Add on / Enterprise Package | |
Journey Mapping Support | Add on / Enterprise Package | |
Lifecycle Stage & Lead Scoring Strategy | Add on / Enterprise Package | |
Lifecycle Strategy Implementation Support | Add on / Enterprise Package | |
Permission Strategy Support | Add on / Enterprise Package | |
Import Users with Permissions & Teams | Add on / Enterprise Package | |
Data Import Checklist | Add on / Enterprise Package | |
Campaign Setup & Configuration | Add on / Enterprise Package | |
Build a Form, Landing Page, & CTA | Add on / Enterprise Package | |
Build an Email Template | Add on / Enterprise Package | |
Build an Email Workflow | Add on / Enterprise Package | |
Build an Automated [Process] Workflow | Add on / Enterprise Package | |
Timeline | 8 Weeks | 12 Weeks |
Investment | $3,000 $2,250 | $6,000 |
Sales Hub Professional | Sales Hub Enterprise | |
---|---|---|
Stakeholder Meeting | ||
Goals Analysis | ||
Process Planning Documentation | ||
Portal Setup - Users, Teams, Permissions, & Settings | ||
Privacy & Consent Settings Configuration | ||
Connecting Brand Domains & URLs | ||
Intro to Marketplace Apps | ||
Contact, Company, & Deal Properties | ||
Activity & Product Properties (If Applicable) | ||
Create Custom Properties (Contacts, Companies & Deals) | ||
CRM Customization Tools | ||
Upload a Document | ||
Create Snippets, Templates, & Sales Automation | ||
Build a Dashboard | ||
Offboarding Meeting | ||
Permission Sets | Add on / Enterprise Package | |
Users/Teams | Add on / Enterprise Package | |
Import Users | Add on / Enterprise Package | |
Journey Mapping Support | Add on / Enterprise Package | |
Setup Deal Pipelines in HubSpot | Add on / Enterprise Package | |
Setup Deal Automations in HubSpot | Add on / Enterprise Package | |
Add Product Library & Quote (if applicable) | Add on / Enterprise Package | |
Data Import Checklist | Add on / Enterprise Package | |
Import Contacts & Deals | Add on / Enterprise Package | |
Review Data Import | Add on / Enterprise Package | |
Reporting & Dashboards Strategy | Add on / Enterprise Package | |
Reporting Dashboard Buildout | Add on / Enterprise Package | |
Timeline | 8 Weeks | 8 Weeks |
Investment | $1,000 $800 | $3,000 |
Service Hub Professional | Service Hub Enterprise | |
---|---|---|
Stakeholder Meeting | ||
Goals Analysis | ||
Process Planning Documentation | ||
Portal Setup - Users, Teams, Permissions, & Settings | ||
Privacy & Consent Settings Configuration | ||
Connecting Brand Domains & URLs | ||
Intro to Marketplace Apps | ||
Contact & Company Properties | ||
Ticket Properties | ||
Activity & Feedback Properties (if applicable) | ||
Create Custom Properties | ||
Customize CRM | ||
Create Snippets, Templates, & Sales Automation | ||
Upload a Document | ||
Create Snippets and Templates | ||
Create & Implement Live Chat | ||
Create a Knowledge Base Article | ||
Create a Feedback Survey | ||
Intro Reports & Dashboards | ||
Offboarding Meeting | ||
Permissions Sets | Add on / Enterprise Package | |
Users/Teams | Add on / Enterprise Package | |
Import Users | Add on / Enterprise Package | |
Journey Mapping | Add on / Enterprise Package | |
Setup Ticket Forms, Pipelines, & Automations | Add on / Enterprise Package | |
Create a Connected Inbox | Add on / Enterprise Package | |
Create a Customer Feedback Portal (if applicable) | Add on / Enterprise Package | |
Data Import Checklist | Add on / Enterprise Package | |
Import Contacts & Tickets | Add on / Enterprise Package | |
Review Import | Add on / Enterprise Package | |
Reporting & Dashboards Strategy | Add on / Enterprise Package | |
Reporting & Dashboards Buildout Support | Add on / Enterprise Package | |
Timeline | 8 weeks | 8 weeks |
Investment | $1,000 $800 | $3,000 |
Your Week by Week Onboarding
What Our Marketing Hub Process Looks Like
Foundations: Settings & Objects
We’ll empower your team to complete foundational setup tasks and gain familiarity with HubSpot objects with the right context, resources, and support. We will cover:
- Your roadmap & any questions
- HubSpot projects & settings
- HubSpot 101 & intro to objects
Process & Properties
We'll dive into HubSpot’s properties and tools for segmentation and how to best use them to create targeted, personalized experiences. We will explore:
- Segmentation in HubSpot
- Property segmentation
- Segmentation tools
- Data hygiene
Intro to Campaigns
Together, we'll identify how HubSpot can attract the right person with the right message. We'll build the fundamentals of your strategy by covering:
- Campaigns
- Blogging
- SEO
- Social media
- Ads
Forms, Landing Pages, & CTAs
We'll continue building out your campaigns with HubSpot tools designed to convert visitors to leads. That includes:
- Forms
- Landing pages
- CTAs
Templates, Emails, & Workflows
We will review how to create emails in HubSpot and introduce how to deliver our pre-built messages through workflows as they apply to your business. We will look at:
- Emails & reporting
- Email templates
- Intros to workflows & automation
Marketing Automations
We’ll look at other automation use cases to facilitate your marketing as it relates to day hygiene, processing data, and managing internal communications. We will review:
- Uses of the workflow tool
- Enrollment triggers
- The task tool & automation
Reports & Dashboards
After we've set up your campaigns, we'll figure out ways to build dashboards and reporting structures to enable deeper marketing insights. We will go over:
- Analytics
- Reporting tools & custom reports
- Dashboards
Your Week by Week Onboarding
What Our Sales Hub Process Looks Like
HubSpot Foundations, Object & Properties
We’ll empower your team to complete foundational setup tasks with the right context, resources and support. We will cover:
- HubSpot projects tool
- HubSpot settings & permissions
- Intro to objects/properties/records
- Data hygiene
Sales Process & Deal Pipelines
We'll set your sales team up for success by explaining HubSpot terminology and functionality that will let them build better relationships and close more deals. We cover:
- Lead management
- Contact and company properties
- Lists
- Deal stages
- Data hygiene
Productivity Tools & End User Setup
Let’s review end user set-up and productivity tools within the Sales Hub that gives time back to your sales team and empowers high CRM adoption. We will review:
- Connection tools
- Productivity tools
- Adoption & ender user implementation
Reports & Dashboards
After setting up your sales campaigns setup, let’s figure out ways to build dashboard and reporting structures that enable deeper sales insights. We will go over:
- Goal setting
- Analytics
- Report tools
- Dashboards
Your Week by Week Onboarding
What Our Service Hub Process Looks Like
HubSpot Foundations, Object & Properties
We’ll empower your team to complete foundational setup tasks with the right context, resources, and support. We will start building your service process by covering:
- Your roadmap & any questions
- Projects & settings
- Objects & properties
Customer Service Process & Ticket Pipelines
For a successful customer service program, you need to nail down your processes and how to effectively manage a ticket pipeline. We will go over:
- Tickets & pipeline
- Conversations
Productivity Tools, Chat & End User Setup
Let’s review end user set-up and productivity tools within the Service Hub that gives time back to your customer success team. We will review:
- Connection tools
- Knowledge base
- Service tools
Reports & Dashboards
After setting up your service campaigns, we'll dive into building dashboards and reporting structures to enhance your customer success initiatives. We go over:
- Analytics
- Report Tools
- Dashboards
Custom Onboarding
Looking for a More
Customized Service?
Strategy
We examine your operational process mapping, lifecycle stage, lead scoring, permissions, partitioning, data import, asset migration, pipeline strategy, and third-party integrations more closely.
Implementation
Go above and beyond with with add-ons for asset implementation (templates, web pages, email), portal implementation (tools, lists, automation, reporting), and app or integration implementation.
Team Training
Ensure you and your team are ready to take over the reins of your portal with customized team training. Add live training sessions, video graining libraries, workshops, and reporting to your package for a customized experience.
Migrations
Moving off one platform to HubSpot? With our help, you can ensure a smooth and successful migration and recreation of all your sales, service, and marketing assets while minimizing disruption to business operations.
Integrations
If you want to connect your HubSpot to CRM, ERP, or other business application, we can. We'll build a tailor-made integration so you can benefit from accurate data, improved sales and marketing, stronger reporting, and pristine automation.
Web & Marketing Services
For any HubSpot service that does not come with an onboarding package, we can help. Our full in-house team of strategists, copywriters, designers, and developers can assist with web template creation to monthly content calendars, and more.
Need Custom Onboarding?
Switching to HubSpot from another platform? Need to sync your data from a disparate system to reflect your unique processes? From integrations to process/asset recreation, we got you covered.
How We've Helped
MRC Partners with Lynton for HubSpot Marketing Hub Success
When You Succeed, We Succeed
Hear From Happy Onboarding Customers
Cannot Recommend Enough!
"We have been working with Lynton to implement HubSpot and create integration flows to some complex customized programs."
Kimberly Dorsey Intagliata
Director, Customer Success, Beretta
1,000+ employees
I Would HIGHLY Recommend Partnering With Lynton
"If a non-profit is considering HubSpot, I would HIGHLY recommend partnering with Lynton to guide your setup, onboarding, and operational ‘train the trainer’ approach."
Kristen Jacobson
Executive Director, Youth in Arts
25+ employees
Team Feels Confident Managing Our HubSpot Environment
"After completing our onboarding sessions, our team feels confident managing our HubSpot environment."
Lucas George
Sr. Marketing Specialist, LFCU
100+ employees
Feel Confident Using HubSpot