Have you recuperated from a fantastically crappy Super Bowl game? From the ads to the mismatched teams, this Big Game came up small. Tiny, even.
Given that one Super Bowl 30 second ad spot cost $4 million (just for the 30 seconds of air time, not even for the cost of making the ad), the ranchers here at the Lynton Corral decided on doing a little arithmetic for you. Say you are Go Daddy and tell Danica Patrick thanks but no thanks and decide to ring up Bridget here at LyntonWeb wondering how much inbound marketing you could get for a cool 4 mill...
Here's some back of the napkin numbers. Let's take a higher end monthly retainer at $20,000 a month. Lots of good stuff in there. Blogging, advanced content, SEO strategy, design, weekly pedicures and a monthly masseuse - among many other goodies. A heavily loaded retainer. That's $240,000 a year. Total spend would be a little over $4 Million over the course of 17 years.
So, what makes more sense? A one time spend on an ad that won't be relevant in a month or a commitment to a cross-functional team that will serve you and bring you qualified leads year over year? I suppose it all depends. But if your B2B website is your money maker and lead generator, you're going to want to be creating regular useful content and establishing yourself as a leader in your industry. Do you think GoDaddy established thought leadership with its Super Bowl ad? I don't think so.
So give these numbers some thought. What's a Super Bowl ad really worth? What's 17 years of powerful digital marketing worth? Call us if you want to talk more...
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