Are you looking to do a website redesign? Or perhaps you’ve been contemplating giving your site a new look, one that better represents your medical organization and the patients you serve? If you’re attempting to do so, let us help you get started!
Below are seven must have pages you should include on your website.
A landing page, most often in the form of an offer or promotion page, offers the user the opportunity to fill out a form with their personal information in exchange for something valuable. Landing pages are important because they help increase your conversion rates. When designing your landing pages, there are a few components to keep in mind to ensure you’re successful:
Your “About Us” page is where you tell your web visitors more about your organization, including: information about how long you’ve been in the healthcare field, your background (for the organization and practicing physicians), successes, etc. A compelling about us page should read like a story, and will help patients emotionally connect with you and your practice.
If your practice consists of several doctors, a directory is a very helpful tool to have on your website. Prospective patients will feel more comfortable visiting your organization if they have background on the doctors who practice there. Look to include this information for each physician you employ: medical background, specialties, where they went to school and a short biography with a headshot photo. Also, don’t forget to include a search function and local contact information for each physician.
A patient resource page is not only helpful for your patients, but it’s also a great way to incorporate other authority outbound links on your website. This will help boost your search engine rankings, as well as boost your organization’s reputation as a go-to expert and source of valuable information. Examples of great resources: links to traditional news stories, relevant studies, emerging trends in health, and/or other compelling blogs your patients might find interesting.
A blog is important because it allows you to share the remarkable, unique content you’re creating. Content should include everything from industry news to announcements, and profiles of your physicians to local community events. It is also the perfect place to provide more in-depth information on your product or services, without sounding too ‘salesy’. Blogging allows you to highlight your expertise, and it helps keep you connected to your patients and the local community. Good content and sticking to a consistent publishing schedule will also help keep you relevant in search engine results.
A helpful FAQ section goes a long way with patients. The more information you can provide upfront on your website the better, because it will put a patient at ease knowing what to expect when they step inside your office for the first time. Depending on your practice and the services you offer, you can categorize your FAQ into sections. Example categories: procedures, billing practices, insurance information and visiting policies.
One last tip: keep your FAQs well-organized, and look to include a search function for easy mobility.
Adding a location page with maps is important because:
Now that we’ve covered the basics on the must have medical website pages, please let us add this disclaimer: if you’re looking to build your content on a marketing solution CMS such as HubSpot, you’ll definitely want to contact an expert. Web design is our specialty, and we’d love to help you. Contact one of our experts for a free evaluation today.