Do you consider your website to be your top salesperson? If not, you may want to – or, at the very least, consider it a part of your sales team!
Why? A well-designed site with good user experience can provide your online visitors with the resources needed to make an informed decision about your brand. With that in mind, you should be equipping your website with the right tools – just like you’d give your sales representatives. If your site is out-of-date, whether in aesthetic or capabilities, your lead generation efforts may be suffering.
If that sounds like your current situation, it may be time to consider redesigning your site. First, you should decide whether or not you’ll do the work in-house or outsource. If you choose to utilize a third-party web development team, you must ensure you select a partner that fits your company’s needs and personality. Luckily, we have a resource to make this process stress-free and straightforward.
With our checklist, you’ll be able to quickly determine what questions to ask on an array of topics like:
- Pricing – These questions can help align your goals to your budget so your website dreams can come true with breaking the bank.
- Flexibility – New websites are not simple endeavors, so asking about flexibility can reveal the time and commitment needed.
- HubSpot or Similar CMS Experience – The right experience can make or break your website project, so it’s essential to understand your vendor’s expertise with your CMS.
- Security – Online security is a hot topic in 2020, and beyond so it’s wise to ask about their security plans.
- Custom Development Abilities – Custom development skills can mean making your site one-of-the-kind or run-of-the-mill.
- Complementary Skills – Having a strong strategy coupled with a great site, will maximize your investment, which is why it’s smart to pose questions about their overall skillset.
- Relationship – You don’t want to work with a partner that you butt heads with over and over again, and that won’t happen when you ask questions about their collaboration style.
Evaluating potential vendors with our checklist will help you narrow down a choice that makes sense for your organization. Get ready to start vetting your options today by downloading our checklist!
