Creating successful web and digital marketing campaigns requires a clear understanding of performance, trends, and opportunities. As an Elite HubSpot Partner, we analyze, interpret, and provide actionable insights through digestible reporting to drive our clients' success.
Let’s explore our approach.
When it comes to HubSpot reporting, our responsibilities are vast and varied. We're not just looking at a customer's numbers. We're interpreting them, finding the story they tell, and figuring out how to write the next chapter by digging into different metrics.
It's important to note that when a new client comes on board, we don't just start from scratch. We begin by examining their historical data to create a benchmark as we build out their scorecard, which we report on frequently, sharing insights with our point of contact directly via email and meetings.
Our scorecard is a monthly collection of KPIs, metrics, and other insights collected in an easy-to-read and understandable format. It's the foundation of all our data-driven decision-making. We view them not just as a document but as "a pulse check" — a method to quickly assess how things are performing and identify potential red flags before they get out of control. Essentially, it's how we ensure everything that a client wants to measure is on track.
Our scorecards and reports are filled with various metrics, each important to the overall bigger picture of a client's web and marketing efforts. Each scorecard will ultimately be unique to the client, but there are several standard things we like to look at:
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While our scorecards provide a monthly overview, we also conduct quarterly reviews to analyze performance over extended periods. Here, we go beyond the basic metrics, analyzing trends, understanding shifts in performance, and identifying strategic opportunities for optimization and growth. During these quarterly deep dives, we look at the more significant findings and questions and provide actionable insights.
As we wrap up each year, we will also conduct a holistic review of our clients' performance. We compare year-over-year data, identify long-term trends, and use this information to strategize for the upcoming year. This annual overview is a crucial part of setting the stage for continued growth and success and is the reason we like to start each new engagement by digging deep into historical data.
In a recent quarterly deep dive, we scrutinized specific email nurtures and lifecycle stages for one of our clients. The data showed a substantial number of leads, but very few were moving through to the following lifecycle stages. This raised questions: Were we attracting the wrong audience, or were our nurturing efforts not effectively moving them through the funnel? It was a clear example of how our reporting drives us to ask critical questions and seek solutions. Fortunately, we could take these findings and make adjustments that helped our client realize better success.
Every client is unique, and so is our approach to reporting. We tailor each scorecard, report, and analysis to the specific needs and goals of the client. Whether it's tracking additional metrics for paid ads, monitoring the performance of quizzes and assessments, or providing in-depth analysis on content marketing efforts, we ensure that our reporting is as unique as our clients. If clients manage their blogs or emails, we're happy to analyze those metrics and provide recommendations, as well.
To do this, sometimes we go beyond our scorecards, utilizing HubSpot dashboards and custom reports to answer specific questions and provide deeper insights. We'll do anything from creating dashboards for clients to monitor their performance to conducting in-depth analysis for strategic planning. We don't limit ourselves to out-of-the-box dashboards or reports in HubSpot, either. We'll create attribution reports, look at custom objects, or even step outside of HubSpot and build a report using another resource that's more in-depth than our typical scorecard. Whatever is needed, we look for the proper solution and offer the same cadence of reporting and recommendations as if it were a standard scorecard.
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Choosing the right HubSpot partner to help with your projects and reporting can be a daunting task, but it doesn't need to be. Look for a partner that takes a strategic approach, one that doesn’t just hand over reports but actively provides recommendations and strategies to elevate your web and marketing game.
For example, an Elite HubSpot Partner like us is not just an order taker. Our relationship with our clients is a partnership. In this mutual decision-making process, we consistently bring ideas to the table, collaborate, and agree on the strategic direction for the future. We don't wait for a problem to arise to fix it — we constantly seek ways to optimize. We thrive on working together, using the insights gained from our reporting to drive success that is repeatable and scalable.
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Reporting is a comprehensive and strategic process, and we dive deep into the data, providing our clients with not just numbers but insights and strategies for growth. Our approach is tailored, our analysis is thorough, and our commitment to our clients' success is unwavering. Through our detailed reporting and strategic insights, we empower our clients to make informed decisions, optimize their marketing efforts, and drive tangible results.
If you're ready to see results in your next project, reach out to discuss how we can partner up!