Our articles this week:
4 Things Marketers May Not Know About Social Media Marketing - Forbes
Think you know everything there is to know? Of course you don't (nor does anyone). Good insight here on brain science and the offline integration of your digital efforts.
Why LinkedIn’s Publishing Platform May Surprise You! - Jeff Bullas
Solid piece on the value of publishing on the LinkedIn platform and how your LinkedIn content can drive traffic to your other digital assets.
Facebook Stops Irresponsibly Defaulting Privacy Of New Users’ Posts To “Public”, Changes To “Friends” - TechCrunch
Facebook Privacy Product Manager Mike Nowak admits to me that “Sometimes when people share things on Facebook, they feel like that info is more public than than they wanted or more people than they thought can see their posts. A lot of us have had the experience of sharing something and unexpectedly having it be more broadly visible [than we desired]”
Duh!
If Facebook really wanted to respect user privacy, they would. But they don't. Their larger investors might be worried that Facebook would sell less adds if their users shared less publicly.
How The New York Times lost the internet, and how it plans to win it back - Vox
Useful read on the internal New York Times report and the report's acknowledgement that no true 'digital first' strategy exists within the walls of Old Grey Lady.
HubSpot marketing fellow will help write second season of HBO's 'Silicon Valley' - Boston Business Journal
In our fun story of the week, HubSpot marketing fellow, Dan Lyons, will help write the second season of HBO's new hit series about the tech start up culture "Silicon Alley." Is HubSpot going Hollywood?
That it's for this week. Get out and enjoy the long weekend fellow inbounder!