Much like previous years, 2024 left marketers digging deep into their marketing strategy repertoire to find ways to attract and nurture leads and customers. 2025 will be more of the same, but we're more prepared for this, right?
Here are a few powerful marketing strategies to consider prioritizing in 2025.
SMS and Messaging Marketing
SMS marketing continues to be a powerhouse in the marketing toolbox. People need fast updates on anything from product launches to special promotions to appointment reminders. This trend will continue into 2025 because customers have become more accustomed to this type of communication. And the stats don't lie: Texts get an average 98% read rate.
SMS marketing is also useful for both leads and customers during everyday campaigns, as you can implement various campaigns that are engaging to both audiences. For current customers, you can send them text reminders of appointments or meetings. For leads, send them branding awareness campaigns or coupons that may encourage them to buy from you.
With over 70% of purchases happening on a mobile device, 2025 is the perfect time to add SMS marketing to your routine if you haven't already.
Content Marketing
Digital consumption remains at an all-time high as remote and hybrid work models have become the norm. What does that mean for your content marketing efforts in 2025? Your content needs to be high-caliber and plentiful, as well as:
- Interactive
- Emphatic
- Engaging
- Helpful
- Relevant to current events
- Made for diverse and target audiences
Before you start any new content marketing endeavors, do a content audit of what you already have in motion to see what's working for or against you.
Once you find the results, create and share educational, quality content about your products, services, and your company to your prospects and customers. Use various resources like blogs, ebooks, infographics, social media and videos (see below) to deliver your messages.
No matter what type of content it is, it should address your target audiences' specific pain points at every stage of their buyer's journey.
Short-Form Video
Video counts as content marketing, but its importance isn't something to shrug your shoulders at. Short-form content remains one of the most effective trends marketers are using, and with YouTube and TikTok dominating search and discovery, you need to prioritize video marketing.
Similarly, video is just proven to be a useful tactic. Short-form videos align well with today's fast-paced, short attention span crowds — look at TikTok, Instagram Reels, and YouTube Shorts. Recent studies show that 82% of consumers reported that a brand's video convinced them to buy a product or service, and 94% of those viewers also said they shared videos with others. That alone should help you realize the value of investing in video creation and distribution.
Think about how you can use video in any of your previous marketing efforts. Are you hosting virtual events, webinars, or product demonstrations? These types of content are where video can truly shine.
AI-Powered Chatbots and Customer Support
AI-powered chatbots have revolutionized conversational marketing. They automate specific tasks and conversations by speaking with a customer or prospect through an easy-to-use interface, and they lighten your teams' workloads by tackling more straightforward conversational functions that tend to eat up time.
The importance of a quick and solid customer support experience hasn't waned — more than half of customers expect a response within 5 minutes to any marketing, customer service or sales inquiry. Advanced customer service automation with AI capabilities can offload a large portion of support tickets with a high degree of accuracy. These resources also delight users because more and more people want information as quickly as possible and don't mind speaking over a chat application.
Social Media
Social media remains the digital town square. Between algorithmic scrolling and online shopping, more people than ever are on their phones searching for news and updates from their favorite brands. One of the most common places to find this is generally a company's Instagram, TikTok, LinkedIn, or Twitter/X.
In 2025, many marketers plan to focus on three to five platforms. This allows brands of all sizes to expand their reach to different audiences, and it gives their social media marketers a realistic list of platforms to master without overburdening their workload. But be careful: Prioritize quality over quantity to find a cadence that matches your audience's preferences.
Recent industry reports show that 85% of marketers report buying paid advertising on social media, with a particular focus on influencer partnerships and authentic content.
SEO and Voice Search Optimization
Improving your SEO is an ongoing task, but 67% of marketers say improving SEO to gain more organic traffic is a top priority in 2025.
Keep in mind that people are searching for things differently now. They're asking more questions or phrases rather than just words — i.e., long-tail keywords. They're also increasingly using voice search through smartphones and smart home devices. Search engines recognize this more nuanced context, meaning, and intent to deliver results.
Don't forget to optimize videos and images to get better rankings on search engines. Visual search has also grown significantly, so ensuring your visual content is properly tagged and described is crucial.
Lastly, don't forget your link-building strategy! When other websites with high rankings begin to link to yours, search engine crawlers will note that your site has credibility and also has solid authority in your space. This will also increase your search ranking.
Need Help?
You still have time to consider implementing any of these essential tactics to your inbound marketing strategy in 2025. If you feel like you could use some guidance, reach out to our team today.
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