Written words with images may be powerful tools in your inbound marketing arsenal, but you can amp up your inbound power even more if those images happen to move. Yes, we’re talking about video, one of the most effective yet commonly overlooked marketing tools that can increase engagement on your website. You won't believe the statistics on video effectiveness...
How effective is it? Statistics compiled by WordStream fill us in:
And our favorite: More video content is uploaded during the average 30 day span than major American TV networks have produced in 30 years.
Now that you know why video should not be ignored, check out some tips for how to incorporate it into your marketing plan.
Explainer videos are hot for outlining the functions and benefits of products and services. Demo videos give viewers a sampling of your products in action. If applicable, make your demo videos more personal by allowing viewers to sign up for a demonstration of how your service or product would interact with their specific company.
How-to videos are hugely popular on YouTube, and you can create a slew of them to show folks how to make the most of your products or services. Training videos can provide the rundown for basic or advanced use of your products – for both your customers and your staff.
Blog posts can consist of any type of compelling content, and videos can certainly be part of the mix. Videos can stand alone as a blog post, or you can use them to supplement an article, infographic or other piece of written content to explore a topic at a deeper level. You can even have a video series like we did with our Friday Fails video posts.
Your e-books, white papers and other advanced and downloadable content can also get a boost from accompanying videos. Consider using video to introduce each new piece of content - you website visitors get a chance to see the people who actually built the content.
With the ability to showcase your office space, staff in action and the unique personalities of your company and team, videos are an ideal way to help viewers learn more about who you. They can feature:
As you can clearly see, video marketing can be an effective addition to your website or inbound marketing campaign. Videos can be used for multiple purposes in the inbound marketing arena, all with the overall goal of building relationships, trust and knowledge in your website visitor base.