If you’re shopping around for a new CRM/CMS, there are so many options to choose from — how can you possibly know if you’re picking the right one?
A good CRM/CMS will help streamline your workflows all in one place, rather than bouncing around to several different pieces of your tech stack. It will unify your teams and help you create marketing strategies with meaningful data. A bad CRM/CMS lacks transparency, makes it hard for teams to work together, and leads to less cohesive marketing campaigns.
Let’s look at all your options with HubSpot.
What is HubSpot?
HubSpot is a CRM platform that connects everything scaling companies need to succeed and delight their customers. With five Hubs to choose from, you can create a package that helps you meet your business needs in a way that benefits all your stakeholders.
If you want a try-before-you-buy experience, HubSpot’s free account will give you a preview of the time you can save by upgrading your account and streamlining all your processes.
HubSpot Marketing Hub
HubSpot’s Marketing Hub comes with everything you need to attract your target audience and convert them into loyal customers. With marketing automation, you can analyze and report on your efforts.
Boost traffic to your website with blogs, SEO, videos, ads, and social media. Bolster ROI with email campaigns, live chat, forms, marketing automation, chatbots, smart content, and more.
Starter packages start at $45/mo up to $3,700/mo at the enterprise level. Your tier will depend on how many contacts you are marketing to.
HubSpot Sales Hub
HubSpot’s Sales Hub will give your team powerful insight into your prospects. It automates daily manual tasks, and most importantly, helps you quickly close more deals. When you can keep tabs on all of your prospective customers, you’re able to deepen your relationships and meet their needs when they’re ready.
For example, you can use email templates and the meeting scheduler features to connect with warm leads, create a quote within the contact, and send it all from the same place.
Best of all? HubSpot integrates with many of the tools you’re already using, including Salesforce, Microsoft Dynamics 360, and NetSuite. Keeping all your customer data in one place will allow your team to nurture leads effectively and efficiently.
Our product brand SyncSmart integrates HubSpot with many of today’s popular workplace tools, and we support you along the way. Learn more.
Packages start at $45/mo and go up to $1,200/mo, depending on how many paid seats you need.
Read More: The 3 P’s of a Successful HubSpot Sales Hub Implementation
HubSpot Operations Hub
HubSpot’s Operations Hub enables you to automate manual business processes, as well as sync, clean, and curate customer data. With organized data, you’ll create a single source of truth for customer data, and your RevOps team will align and adapt to the ever-changing needs of your customers.
The Data Quality Automation feature will eliminate data cleanup and automatically fix date properties, format names, and more. At INBOUND 2022, HubSpot also unveiled the Data Quality Command Center, which is currently in beta. It will allow you to view the health of your data in one place so you can identify unengaged properties, integration bottlenecks, and more.
Use this Hub starting free and up to $2,000/mo, depending on how much reporting and data analysis you need.
HubSpot CMS Hub
Build an incredible web presence with HubSpot’s CMS Hub. Using this platform, you can create a website that scales with your business using blogging, social media, ads, and more. Convert more visitors into customers with landing pages, email, marketing automation, ABM, and other features. All the powerful tools you need to boost your bottom line are in one place.
You can access website themes (like these free ones Lynton designed!), SEO recommendations, web apps, and more depending on your subscription. Plans start at the free level and go up to $3,600/mo, depending on your desired control and flexibility.
HubSpot Service Hub
Up your customer service game with HubSpot’s Service Hub. Create a customer portal and/or knowledge base to help your customers find answers to questions. If they still need support, use live chat, ticketing, and help desk services to delight and retain customers.
Packages start at $45/mo and go up to $1,200, depending on how many user seats you need.
Read More: How Service Hub Can Enhance Your Customer Support
The Right Hubs to Add To Your Business Strategy
When you add Hubs to your HubSpot plan, you get access to services that will help you make sense of your data and use it in a way that generates revenue. If you need help determining which Hubs would best support your business, contact our onboarding team. They’ll help you create an action plan to get the leads flowing and support you along the way.
