The average visitor spends 54 seconds on your site, bouncing in less than a minute unless they immediately find what they need. Visitors have also come to expect instant responses to their questions, concerns, or requests for info without the hassle and delay of making a phone call or filling out a form.
They want attention, and they want it now. Chatbots can deliver. According to Drift, 35% of people have used chatbots to resolve an issue or to get detailed answers to questions. Chat software is a growing trend that’s transforming the future.
A successful inbound marketing strategy includes using a chatbot to delight your customers. Here are some things chatbots can do for you.
Nearly 70% of consumers worldwide have interacted with a chatbot to get customer support over the last two years, according to Invesp.
When used for customer service support, chatbots have the highest satisfaction level out of all the customer support channels, weighing in with an 87% satisfaction rate, according to Comm100.
In a world where nearly everyone has a smartphone, it’s no wonder people are more willing to engage with virtual assistants. Marketers have likewise discovered the power of chat software to strengthen relationships, improve time conversions, and close sales.
Chatbots can help your company:
See Also: 9 Tips to Best Handle Negative Online Customer Feedback
HubSpot’s Chatbot Builder tool is free and included with all levels of the platform. This live chat tool doubles as an all-in-one sales software, letting sales reps connect directly with visitors when they’re most engaged in the buying process.
Additional features include call queuing and recording within your CRM and the ability to qualify leads, book meetings, and provide answers to common customer support questions.
Best of all? No coding knowledge is required to set up your chatbot.
If you’re looking for an example of how a chatbot could work as a lead qualifier, look no further than our website. The journey starts by asking the visitor what they want to learn about. From there, we direct them to the proper services page where they can reach out with any questions through a form.
A number of other live chat software providers serve up options suitable for small to medium businesses. Live chat features are part of the deal with all of them, while each also has its own set of notable features. Several integrate with HubSpot.
Here are a few you could choose from:
Creating a chatbot can not only provide a high ROI, but it doubles as a means of investing in the future. As attention spans dip and the need for immediate attention rises, chat software helps ensure you’re on the spot providing the help your visitors desire.