Let's face it: The B2B buying process is clunky. It usually starts with the quoting process on one platform, possibly using another for contracts, yet another platform for billing, and even a possible fourth platform for payments. Sheesh!
Bringing all of these steps in-house saves your company and your customers time and makes getting paid less stressful. This is where HubSpot Payment Links comes in. Completing payments within your CRM has many benefits for both you and your customers. Let's dig in.
Benefits of Using Payment Links for B2B Companies
When completing a purchase from a B2B company, customers usually work with a sales rep. Rarely are B2B customers given the opportunity to simply make the purchase online via credit card — even though this is often the way they'd prefer to do business.
To provide this service, B2B companies need a payment capability that enables purchasing experiences across all channels. As the company, you need visibility into all your customer data and interactions.
Payment Links, built natively into HubSpot, encapsulates the entire buying experience within your CRM, allowing you to say goodbye to disparate systems and hello to faster payments all in one place.
Other B2B company benefits:
- Collect payments in less time
- Get rid of disparate systems by bringing it all in-house
- Log into fewer platforms
- Set up recurring payments so you never miss an invoice/renewal
- Customer data transparency for marketing and sales teams
- Send payment links via email, forms, landing pages, or directly with your customers
- Automate payment workflows
- Combine commerce data with customer data
If you are already using HubSpot Sales Hub Professional or Enterprise, there are no monthly fees, minimums, or commitments for using Payment Links. For ACH transactions, you pay 0.5% of the transaction amount, and it is capped at $10 per transaction. For credit card (CC) transactions, a 2.9% fee is applied.
Here is how HubSpot stacks up to other payment methods.
| |
HubSpot |
QuickBooks |
Stripe |
PayPal |
Square |
Shopify |
| CC |
2.9% Flat |
2.9% - 3.4% + $0.25* |
2.9% + $0.30* (+1% int'l)* |
2.9% + $0.49* |
2.9% + $0.30* |
2.4% - 2.9% |
| ACH |
0.5%
$10 Max
|
1%
$10 Max |
0.8%
$5 Max |
Variable |
1%
$1 Max |
N/A |
*Per transaction
The Customer Benefits with Payment Links
When a B2B customer is ready to make a purchase, the last thing they want to do is jump through hoops. Today's B2B purchasing platforms often require a mastery of acrobatics to make it to the finish line. Customers are hit with redundant steps, multiple screens, and limited transaction options.
Meanwhile, all this hassle leads your company to experience delayed sales, missed opportunities, wasted time, and even lost revenue. It should be easier! HubSpot slingshots your company out of the ice age and into modern times by making the buying process seamless.
Other customer benefits include:
- A modern, delightful buying experience
- The ability to purchase on any device
- An improved customer service experience via chatbot
- Multiple payment methods
- Shop any time of day, not just during business hours
- Secure purchasing
The HubSpot tool uses multiple layers of security to protect sensitive payment information. Your customer's payment credentials are encrypted and tokenized to prevent unauthorized parties from accessing their info.
Who Should Use HubSpot Payment Links?
An ideal client profile for looks something like this:
Company size: 50+, although it can work with any size company
Location: Available in the United States, Canada, United Kingdom, Australia, and select European countries, with ongoing expansion to more regions
Current tech stack includes: PandaDoc, Xero, Docusign, Microsoft Office, Stripe, PayPal, QuickBooks, wire transfers, bill.com, Chargebee, etc.
Current HubSpot products: Starter, Professional or Enterprise Hubs
Signs you are ready for HubSpot Payment Links:
- You sell digital products (software, services, etc.)
- You sell recurring subscriptions or memberships
- You don't have to worry about complex tax collection scenarios
- You are looking for an integrated payment solution within your CRM
- You are for-profit
HubSpot Payments now supports discount codes and promotional pricing, making it even more versatile for various business models.
Need more proof that HubSpot will help you generate revenue faster? Multiple case studies show businesses increasing e-commerce sales by 200-400% after implementing HubSpot Payment Links as part of their integrated CRM strategy.
Get Started with Payment Links
Instead of cobbling together multiple tools that span your front and back office, it’s time to offer digital payments via HubSpot. You’ll save money on software, boost your bottom line, simplify the customer journey, and delight your customers.
Need help adding Payments to your portal? Contact our onboarding team today.
